TVB DRAMA 4U2SEE SERIES
With an offering of 300 drama series totalling 6,000 episodes across all major Mainland streaming platforms including Youku, Tencent Video, iQIYI and iXIGUA, TVB reached a fan base of 400 million. TVB has enhanced its content quality substantially to connect with the Mainland market and its younger audience by making a succession of innovation and at the same time exploring the classic IP in its unparalleled film archive.
TVB DRAMA 4U2SEE TV
TVB will collaborate with major Mainland TV stations, video streaming and mobile platforms in boosting its content distribution and co-production. There has been a resurgence of interest in Hong Kong flavour and TVB dramas in the Mainland. The special Hong Kong flavour of TVB dramas embraces a fusion of tradition and modernity, which attracts a huge following of loyal fans in the Mainland. It has unparalleled experience in the industry through many years of nurturing its own production talents as well as IP and artiste management. TVB is Hong Kong’s dominant broadcaster and a pioneer in Chinese-language entertainment. By combining TVB’s content and artiste resources with Youku’s platform resources, TVB aims to achieve a new breakthrough in e-commerce live-streaming and other business developments. With a wealth of experience in artiste management, TVB will be able to enhance its business value through closer industry resource and market interaction in the Mainland. The latest partnership with Youku is set to further boost IP development, content distribution and co-production opportunities for TVB. The aim of this strategic partnership is to establish jointly an efficient modular organisational structure that will provide TVB new energy for growth in content production and regional market development.” We have highly complementary strengths in content creation, nurturing artistes, market development and business model exploration. This partnership is the result of a long-term and fruitful collaboration between TVB and Youku on content distribution and co-production. Its professionalism and creativity in content development make it one of the role models in the industry. Thomas Hui To, Chairman of TVB said, “Youku is an influential platform both in the Mainland and Chinese-language entertainment globally. The new partnership will reinforce TVB as Hong Kong’s leading entertainment brand and further establish a pan-Guangdong entertainment platform with Hong Kong flavour. (18 August 2020) Television Broadcasts Limited (TVB) has signed a strategic cooperation agreement with Youku, one of the three biggest streaming platforms in Chinese Mainland, to work more closely on distribution and production of dramas and variety shows, artistes, e-commerce and streaming service.